Category Archives: Sam Ben Avraham

SPINE COUCH

SPINE COUCH PROTOTYPE: Original furniture designed and fabricated by David Winston at Cleanroom’s NY studio.  The first working prototype is in use at the Mandalay Bay hotel and Resort Casino in Las Vegas.

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For more info go to our website:  www.cleanroomdl.com

ATRIUM, MIAMI FASHION BOUTIQUE

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Cleanroom designed and developed a dynamic shelving and display system for the 3000 sq. ft. Atrium store in New York.   Utilizing a wood slat-wall system, the display fixtures and shelving easily slip into place anywhere desired.  This original display system makes merchandising the store extremely flexible and fast.

The owner and visionary fashion retailer Sam Ben Avraham, went on to commision a second store in Miami.  Phase 1 of the Miami boutique was completed just ahead of Art Basel 2008; Phase 2 will be completed in Ferbruary 09′.  The New York store, which is much more ambitious, is scheduled to open summer of 09′.

ATRIUM BROOKLYN & KITH SHOE STORE OPENS

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BRINGING A SUSTAINABLE URBAN EDGE: 
“Made in Brooklyn”, is the ‘theme’, as all major materials were sourced and fabricated locally. Bringing a sustainable urban edge to the space are recycled and reused materials sourced locally. Pallet wood was recycled into wall and fixture panels. Steel display fixtures from a Brooklyn factory that closed eight years ago add an industrial vibe that’s reinforced by warehouse-style pendant lighting (retrofitted with LEDs, naturally). The result produced is a rich textured retail environment, in a contemporary urban space contrasting the fast-paced bustle of Flatbush Avenue. 
Sam Ben Avraham, Owner of Atrium, and Ronnie Feig, mens urban shoe guru, commissioned Cleanroom Inc. to design the Brooklyn retail location. 

Miami Updates

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The sunglass cases and other fixtures designed by David Winston have been installed in the Miami Atrium boutique.  Aparently those designer  sunglasses are selling like hotcakes.  – design and marketing are inextricably linked.

For more info go to our website:  www.cleanroomdl.com

ATRIUM NYC GETS A NEW LOOK

Cleanroom worked with Sam Ben Avraham to redesign Atrium at Bleecker and Broadway

We use recycled materials including old pallet wood and a stash of old  school fixtures that were sitting in a warehouse in Brooklyn for the past 10 years.  The focus was to bring organization and clarity to the merchandising.

‘KITH’ SHOE STORE BROOKLYN: DESIGNED


The new KITH store is the vision of Ronnie Feig, the burgeoning New York shoe guru.  Ronnie was brought on by Sam Ben Avraham of the Atrium retail group, to establish the new KITH brand of shoe stores.  Cleanroom  is currently designing the first two KITH locations in Manhattan and Brooklyn. KITH will feature two distinct men shoe categories.


ATRIUM: NEW MENS FASHION BOUTIQUE BROOKLYN

Construction of the new Atrium men’s boutique is under way on Flatbush Ave in Prospect Heights, Brooklyn.  Owner, Sam Ben Avraham anticipates high local trafic, as well as a groundswell of savvy New Yorkers flocking to Prospect Heights heading to the new Barclays Center NBA arena located only one block from the new store.  David Winston has led the design team from Cleanroom’s LA office.

New lines will be available from leading brands such as: PRPS, Scotch and Soda, SUNDEK, Citizens of Humanity, Converse and J Lindeberg.

PROJECT GLOBAL TRADE SHOW

Since 2003, Cleanroom continues to be the chief designer of PROJECT.  From the Lounges, custom furniture, lighting, exhibition design and master-planning, Cleanroom is behind the curtain.  Working closely with the creator of PROJECT, Sam Ben Avraham, to develop concepts that continue to propel PROJECT forward as the leading men’s apparel trade show in the country.

PROJECT takes place in New York, and Las Vegas four times a year.

Special thanks to Kristen Couchot and Connie Sun

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For more info go to our website:  www.cleanroomdl.com

SUPIMA COTTON LOUNGE

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Created by Cleanroom for Supima Cotton at Pier 40 in NY. Built by Site Construction. This temporary waterfront lounge was created during PROJECT GLOBAL fashion event. Whiskey and hot chocolate were served during the 3 day event to fashion editors and designers. The space was entirely made of Supima cotton.

FLOWER LOUNGE

Cleanroom designs new lounges, to include original custom furniture and a ‘waterfall of flowers’. Interior architecture scheduled to be open in July.

VICTORIAN VERTICAL PARK LOUNGE.  Las Vegas